Strategies of the Embedded Ancient Books Digital Reading Promotion in Public Libraries Based on the Value Chain Theory
Based on the value chain theory,this paper discusses the core elements of the value chain of the digital reading promotion of ancient books in public libraries,and designs the logical thinking of public libraries digital reading promotion of embedded ancient books from frond-end,middle-end and end-end value chain,proposes corresponding practical strategies,namely,to build a users'demand protrait system,carry out embedded digital customized resources processing and personalized recommendation from the perspective of front-end value chain embedding;to improve the implementation plan for digital reading resource disclosure and reference consultation of ancient books from the perspective of mid-end value chain embedding;and to embed digital flipped classroom and digital training technology into the entire process of cultivating ancient book literacy from the perspective of end-end value chain embedding.
Public libraryValue chain theoryEmbeddedDigital reading promotion of ancient books