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基于价值链理论的公共图书馆嵌入式古籍数字阅读推广策略

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文章以价值链理论为研究基础,探讨公共图书馆古籍数字阅读推广价值链的核心要素,基于前端、中端、末端价值链设计公共图书馆嵌入式古籍数字阅读推广的逻辑思路,并提出相应的实践策略,即从前端价值链嵌入角度建设用户需求画像体系,开展嵌入式古籍数字资源定制化加工与个性化推荐;从中端价值链嵌入角度完善古籍数字阅读资源揭示与古籍数字阅读参考咨询实施方案;从末端价值链嵌入角度将数字化翻转课堂与数字化实训技术嵌入古籍素养培育全流程.
Strategies of the Embedded Ancient Books Digital Reading Promotion in Public Libraries Based on the Value Chain Theory
Based on the value chain theory,this paper discusses the core elements of the value chain of the digital reading promotion of ancient books in public libraries,and designs the logical thinking of public libraries digital reading promotion of embedded ancient books from frond-end,middle-end and end-end value chain,proposes corresponding practical strategies,namely,to build a users'demand protrait system,carry out embedded digital customized resources processing and personalized recommendation from the perspective of front-end value chain embedding;to improve the implementation plan for digital reading resource disclosure and reference consultation of ancient books from the perspective of mid-end value chain embedding;and to embed digital flipped classroom and digital training technology into the entire process of cultivating ancient book literacy from the perspective of end-end value chain embedding.

Public libraryValue chain theoryEmbeddedDigital reading promotion of ancient books

汤青

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厦门市图书馆,福建,厦门,361000

公共图书馆 价值链理论 嵌入式 古籍数字阅读推广

2024

图书馆工作与研究
天津图书馆 天津市图书馆学会 天津市少年儿童图书馆

图书馆工作与研究

CHSSCD北大核心
影响因子:1.326
ISSN:1005-6610
年,卷(期):2024.(10)