Research on Influence Factors of Users'Intention to Accept of the National Public Culture Cloud Platform——From the Perspective of Differences in User Digital Literacy
The article constructs an influencing factors model of users'intention to accept of the national public culture cloud platform based on perspective of user digital literacy differences,and analyses their impact mechanism.The research results show that digital literacy,perceived usefulness,perceived security,and self-efficacy significantly positively affects the acceptance willingness of users on the national public culture cloud platform.Perceived ease of use has no significant impact on user acceptance intention,digital literacy has a significant positive impact on perceived usefulness,perceived ease of use,perceived security and self-efficacy.And there are significant differences in the intention of users with different levels of digital literacy to accept the national public culture cloud platform.High level digital literacy users are more likely to accept the national public culture cloud platform,while there is no significant difference in the intention of users with low and medium levels of digital literacy to accept it.Based on this,measures are proposed to enhance the intention of users to accept the national public culture cloud platform.
National public culture cloud platformDigital literacyIntention to acceptPublic culture service
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