A Grounded Analysis of the Influencing Factors of Generation Z's Willingness to Use Public Digital Culture Mobile Service Platforms in a Multi-Device Environment
In view of the national cultural digitalization strategy,this paper explores the willingness mechanism of Generation Z to use the public digital culture mobile service platform in a multi-device environment,aiming to promote the comprehensive development of China's digital culture.Taking Generation Z,whose personal development is closely integrated with the digital age,as the research object,and the Palace Museum as the public digital cultural mobile service platform,this paper uses grounded theory analysis to construct an impact mechanism model from the perspective of users.As the core group of the digital era,Generation Z has excellent adaptability to multi-device and multi-type public digital cultural mobile service platforms.The research on this specific group will not only help promote the modemization process of China's culture,but also provide targeted optimization strategies for public digital cultural mobile service platforms,as well as further strengthening the cultural identity of Generation Z.
NETL
NSTL
万方数据
