Research on the Impacts of Reading on the Z-Generation College Students'Social Behaviors:Taking the Social Reading Platform"WeRead"as an Example
The popularity of mobile networks and social media has spawned the continuous evolution of reading forms to socialization,and the reading mode rich in social attributes-"reading social"has come into being.Z-Generation college students who were born in the Internet era has natural adaptability to this new reading mode.In this paper,the reading and social behavior of Z-Generation college students is taken as the research object,and the influencing factor model and influencing factor configuration are successively studied.Firstly,based on the survey data of 28 experts and user interviews,the influencing factors of social reading and social behavior of Z-Generation college students were constructed by using grounded theory.Secondly,based on the questionnaire data of 122 case samples,the necessary conditions and key combination conditions of Z-Generation college students'social reading and social behaviors were explored by the qualitative comparative analysis method.Corresponding suggestions were put forward for different behavior patterns.The conclusion of this paper is helpful to understand the reading demands and social demands of Z-Generation groups,and to grasp their reading social behavior patterns.
Social readingReading social behaviorZ-GenerationGrounded theoryQualitative comparative analysis
万方数据
