首页|空巢背景下农民群体的惠农信息传播行为实证研究

空巢背景下农民群体的惠农信息传播行为实证研究

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[目的/意义]基于空巢化乡村农民群体分众化的视角,调查守巢、两栖和离巢等三类农民群体惠农信息传播行为的特征,探究农民群体之间传播行为的差异性.[研究设计/方法]研究框架和问卷设计基于创新信息传播的5阶段模型,利用SPSS的CV变异对不同阶段的各农民群体在惠农信息传播中的行为特征进行统计分析和比较.[结论/发现]不同农民群体在惠农信息传播的认知、决策、执行等阶段的行为存在差异,并根据分析结论提出相应对策以提高农民的惠农信息传播效能.[创新/价值]将惠农信息传播受众扩展至非农"农民",三类型农民群体划分的思想,为政府差异化服务策略提供新依据.
An Empirical Study on the "Empty-Nest" Farmers' Communication Behavior of Benefiting-Farmers Information
[Purpose/Significance]From the perspective of public audience division,this paper explores the characteristics of communication behaviors of benefiting-farmers information of the guard-nest,amphibious and empty-nest farmers under the trend of population empty-nest and the differences in communication behavior among farmer groups.[Design/Methodology]Adopting the framework and questionnaire based on the 5-stage model of innovative information dissemination,this paper conducts statistical analysis and comparison of the communication behavior of each farmer group during the diffusion process of benefiting-farmers information using the Coefficient of Variance calculation of SPSS.[Findings/Conclusion]The results show that the communication behavior of the three farmer groups are with significant differences in the cognition,decision-making,and implementation stages during the dissemination of benefiting-farmers information.Based on the conclusion of the analysis,the corresponding countermeasures are proposed to improve the effectiveness of benefiting-farmers information dissemination in favor of agriculture.[Originality/Value]This paper extends the target audience of benefiting-farmers information communication services to"non-agricultural"farmers who are not engaged in agricultural production,and the three-group categorization of farmers proposed in this paper will offer new theoretical support for the differentiated and precise services provided by the government.

Benefiting-farmers information communicationBenefiting-farmers information servicesFarmer groupInformation utilization behaviorEmpty nest villageRural revitalization

黄俊锋、罗贤春

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桂林航天工业学院图书馆,桂林,541004

吉首大学法学与公共管理学院,吉首,416000

惠农信息传播 惠农信息服务 农民群体 信息利用行为 空巢化乡村 乡村振兴

国家自然科学基金桂林航天工业学院校级科研项目

72064013XJ22KT01

2024

10.13366/j.dik.2024.01.133

图书情报知识
武汉大学

图书情报知识

CSTPCDCSSCICHSSCD北大核心
影响因子：1.649
ISSN：1003-2797
年,卷(期)：2024.41(1)
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