Study of Folklore Narrative in Heritage Tourism Image from the Perspective of Tourism Folklore:Taking Mount Tai Tourism Image as an Example
Narrative is an important entry point in studying heritage tourism from the perspective of tourism folklore.As an essential narrative mode of heritage sites,tourism images need in-depth and detailed combing and comprehensive consideration of the display content.As the main component of heritage sites,folklore should be an essential part of the heritage tourism image narrative.Folklore narrative has broad recognition and can be used as the theme of heritage tourism images to build cultural identity and attract the audience to become tourists.At the same time,many folklore of heritage sites can be used as visual and auditory symbols interspersed in tourist images,highlighting the uniqueness of heritage sites.Mount Tai tourism publicity films"Climb Mount Tai for Safety"and"Pray and Fulfilled in Mount Tai"take folklore narrative as the theme,construct the sacred image of Mount Tai,show the rich heritage tourism resources and enhance the attraction of Mount Tai.
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