Research on Self-drive Tourists'Continuous Use Intention of Travel APP in the Context of Smart Tourism
Under the background of smart tourism and self-driving tour becoming a trend,the willingness of self-driving tourists to sustain the use of tourism APP becomes more and more important.Based on the tech-nology acceptance model,through the questionnaire survey,structural equation modeling is used to explore the influencing factors of self-driving tourists'persistent willingness to use tourism APPs and the moderating role of switching costs,and fuzzy set qualitative comparative analysis is used to analyze its formation path.It is found that self-driving tourists'perceived usefulness,perceived ease of use and perceived fun affect their sat-isfaction and then affect their willingness to use tourism APPs,and conversion cost regulates the relationship between satisfaction and willingness to use tourism APPs;the formation of willingness to use tourism APPs is the result of the linkage of various factors,and there are four paths to achieve high willingness to use tourism APPs and five paths to achieve non-high willingness to use tourism APPs.The formation of high persistent willingness to use travel apps by self-driving tourists is the result of the linkage of multiple factors,among which perceived usefulness,perceived interestingness and perceived ease of use are the core factors for the for-mation of persistent willingness to use.
technology acceptance modelcontinuous use intentiontravel APPself-driving toursmart tourism
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