Construction and prototype application of mainstream culture in the"Model of the Times"series of public service
The"Model of the Times"series of public service advertisements are rooted in the deep fertile soil of Chinese culture.They flexibly use prototype expressions.Through prototype characters,scenarios,images and other expression methods,they show the spiritual value of models of the times,activate the unconscious psychology of the audience,construct and disseminate the mainstream culture,and give full play to the social effect of public service advertising.
prototypemainstream culture"model of the times"series of public service advertisements
NETL
NSTL
万方数据
