Political communication in the game paradigm:representation,function,and risk adaptation
The advent of gamified society,competition of attention economy,technology boost of social network platform,attraction of gamified elements design,internalization of game characters and resonance of political emotions are the phenomena attributed to gamified political communication.Virtual political subject experi-ence,all-media political content presentation,interactive political social channels,gamified political audi-ences and immediate political effectiveness feedback are the main characteristics of political communication under the game paradigm.Political communication games have a positive function,which plays a positive role in enhancing the sense of subject participation,improving the accuracy and pertinence of communication,breaking geographical restrictions,giving play to media education and realizing the transformation of open and pluralistic political communication mode.It also leads to communication ethical risks such as political informa-tion siloing,political cognitive polarization,political group revelry,simplification of political issues and frag-mentation of political discourse.This needs to be adjusted and regulated from the level of laws and regula-tions,mainstream media,technology platform,game design and public literacy.
Political communicationGame communicationGame paradigmMedia ethicsRisk adaptation
万方数据
维普
