The Media Space of"Three Elements"Integration:the Mediatization Function of Party Newspapers in Online Mass Work
With the advent of mediatized society,Party newspapers represented by People's Daily have entered a new stage of transformation,relying on the existing matrix and their own platforms to build bridges connect-ing politics and the people,and actively exploring and enriching the practice of online mass line.Taking the column of"Leader's Message Board"as the observation object,we climbed through the user's messages,feed-backs and evaluations from August 2022 to August 2023,and found that the Party newspaper based on its own platform has effectively played the intermediary function of"intermediary regulation",realizing the"strong connection"between the Party and government organs,the public and the masses.It is found that party news-papers effectively play the intermediary function of"intermediary regulation"based on their own platforms,re-alizing the"strong connection"between party and government organs and the public,and constructing the media space for mass work in the exchange and dependence.Although the intermediary function is partly re-stricted by factors such as technological obscurity,time dislocation,and lack of trust,which hinders the de-velopment of online mass work,the online mass work environment constructed on the basis of the media can always empower the Party newspaper to take the online mass line in the new era,and to build up its own posi-tion for the integration of the three elements of"government,people,and media,"effectively strengthening the communication power of the Party newspaper,as well as the ability of the Party newspaper to communicate with the public and the public.This will effectively strengthen the communication power,influence,guiding power and credibility of party newspapers.
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