"Social e-commerce"is a new e-commerce model of"social+e-commerce",which funda-mentally follows the logic of flow and pursues the effect of realization.In terms of business logic itself,"flow logic"is not wrong,but in terms of ethical consequences,if it is not regulated enough,it will alienate the"rational communication"component into"flow logic".However,in terms of ethical consequences,if it is not regulated sufficiently,it will alienate the"rational communication"component into a commercial social rela-tionship constructed by"flow logic"and full of comparison and consumerism,and may also lead to the dishon-esty of merchants,who adopt false or exaggerated publicity to attract traffic,mislead consumers and harm their rights.Therefore,"social e-commerce"must return to basic ethics,and through a combination of flexible and rigid education,"social e-commerce"to return to the basic ethics of honesty and integrity in business,while correcting the bottom line of ethical behavior.
关键词
社交电商/流量逻辑/商业伦理/交往理性
Key words
social e-commerce/flow logic/commercial ethics/rational communication
维普
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