人机逆转、叙事僵死与无事实时代——生成式革命的影响与危机
Human Machine Reversal,Narrative Rigidity,and the Age of No Facts:Impacts and Problems of Generative AI Revolution
刘纯懿 1胡泳1
作者信息
- 1. 北京大学新闻与传播学院(北京100871)
- 折叠
摘要
生成式AI的范式革新、技术应用和产业转型正在对人类社会产生重构性的影响,这促使我们深入思考生成式革命的浪潮及其背后所隐藏的社会影响和潜在问题.生成式AI的技术创新催生了全新的内容生态,塑造了新型人机关系,并重新定义了技术哲学的内涵.然而,在人工智能快速发展的背后,生成式革命的警示和代价也逐渐浮现出来.ChatGPT的倾向性问题凸显了技术的非中立特性,智能生成需要庞大的故事数据库作为支撑,其便利性背后潜藏着数字八股和叙事"僵死"的危机.此外,深度伪造导致的"无事实"状态也揭示了智能传播的非智能之处.这些都是生成式革命给人类文明带来的挑战.
Abstract
The current paradigm shift,technological applications,and industrial transformation surrounding generative AI are exerting a transformative force on human society.From UGC to AIGC,the technological innovations of generative AI have given rise to a new content ecosystem,shaping novel human-machine relationships,and redefining the connotation of technological philosophy.However,behind the rapid progress of artificial intelligence,warnings and costs of generative AI revolution are becoming apparent.The bias issue of ChatGPT highlights the non neutral nature of technology.Intelligent generation requires a massive story database as support,and behind its convenience lies the crisis of narrative rigidity.These are the challenges that generative AI revolution brings to human civilization.
关键词
生成式AI/AIGC/大语言模型/智能传播/ChatGPTKey words
generative AI/AIGC/LLM/intelligence communications/ChatGPT引用本文复制引用
出版年
2024
NETL
NSTL
万方数据