Hope Labor:The Labor Mechanism of Short-Video Platforms
With the infrastructure of the platform and the ideology of technology,short video platforms guide creators to actively invest time and money through new reward logic,investment discourses that build future reward imagination,and spiritual narrative methods based on sense of meaning.Through the single evaluation standard of flow,they realize the differentiation of creators'labor results and value returns.Through the exercise of information power of panoramic surveillance and flow control,they realize the dual discipline of creators.The concept of hope labor is a summary and condensation of the realization of labor consent,labor result differentiation,and labor process sustainability in short video platforms.The discipline of creators'creative behavior and content based on the power of flow distribution is also the unique mechanism of labor control in short video platforms compared with other platforms.
hope laborshort video platformlabor mechanismalgorithmic discipline
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