Research on Ko Wen-je Campaign Strategy under the Perspective of Political Marketing
Political marketing is a mature discipline for researching political behaviors,especially campaign,and is often used to explain or observe campaign behavior.This article observes Ko Wen-je campaign strategy in the 2024 Taiwan leader election through the perspective of political marketing.It is found that Ko Wen-je uses the middle voters as its main object.Make"clean,diligent,love the people,and native land"as his personal image.Propose"Believe in beautiful Taiwan & return the'country'to you"as policy axis.In terms of campaign strategies,through network channels and innovative marketing methods,guide public opinion direction to show their own image and policy;by consolidating the basic supporter,strive to variable voters and differentiated rivals camps to expand voting support.During the election process,the campaign strategy is dynamically adjusted according to the changes of public opinion,the offensive and defense of the competitors and the changes in the election environment.In the end,with a score of 3.69 million votes,the third place in this election,became the key minority that affects Taiwan's politics.
Ko Wen-je and the TPPPolitical MarketingCampaign StrategyTaiwan Leader Election
NETL
NSTL
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