Research on the Value Co-creation Mechanism in the Innovation and Integration Development of Cross-Strait Short Video Industry
Under the new situation,the cross-strait short video platforms have played an important role in the cross-Strait communication and industrial integration development by providing immersive experience and synchronously showing the sense of scene,breaking the barriers of politics and culture and platform.How do the actors in the cross-Strait short video industry chain,whether individuals,platforms or organizations,put forward value propositions and provide operational resources to the platform users,which may promote the integrated development of cross-Strait communication,value co-creation and innovation.Based on the theoretical perspective of value co-creation,this research uses qualitative research methods such as network ethnography and in-depth interview to trace the problem of value co-creation mechanism in cross-strait short video communication.The research results help managers,decision makers and creators understand the value creation process of short video communication across the Straits,in order to provide reference for the implementation of the policy of innovation and integrated development across the Straits.
Short VideoValue Co-creation"Consumers"Perceived ValueIntegration and Development
NETL
NSTL
万方数据
