With the development of smart home,high-definition video and universal new media services,the amount of storage required by individuals and families has increased dramatically.Traditional home storage is faced with some shortcomings,such as high price,complex use,insecurity and slow access speed,which can not meet the needs of users.Using the huge gigabit home broadband user base and the technical advantages of cloud computing,operators have convenient conditions to cut into the home storage market.This paper analyzes the characteristics,scenarios and technical architecture of home cloud storage in detail,and analyzes how to promote home cloud products according to users'pain points.