The Risks,Challenges,and Strategic Optimization for Enhancing Omnimedia-Empowered Socialist Ideological Cohesion
The omnimedia era presents a pivotal juncture for enhancing the cohesion of socialist ideology,characterized by the coexistence of opportunities and challenges.A comprehensive understanding and grasp of these opportunities and challenges is an inevitable choice for the construction of omnimedia-empowered socialist ideology.In the omnimedia era,communication advantages from integration and de-velopment of media,characterized by multi-stakeholder participation,multi-channel expression,and multi-dimensional practice,have created opportunities for consolidating socialist ideology,including the-oretical communication exhibition,thematic communication extension,and the expansion of practical communication,all of which contribute to forming a consensus in thought,discourse,and action.Under the influence of flat,diversified,and disseminated omnimedia communication,the enhancement of so-cialist ideological cohesion also encounters such challenges as the transfer of ideological discourse re-sources,the infiltration and differentiation of ideological concepts,and the convergence and dispersion of online public opinions.To seize opportunities and respond to challenges,it has been proposed to focus on the Party's management of media,system construction,content integration,and platform empowerment,and to leverage omnimedia to empower the communication of socialist ideology,so as to enhance the dis-course power of mainstream ideology and to exert its function of consolidating consensus and guiding pub-lic direction.
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