The Theoretical Quality and Communication Strategy of Sports Culture under the Guidance of Ⅺ Jin-ping Cultural Thoughts
With the Ⅺ Jinping cultural thoughts in 2023 national Propaganda ideological and cultural work conference was formally proposed,the new era of sports culture has further clarified the ideological compliance.In order to better promote the inheritance and development of Chinese sports culture in the new era,this paper discusses the theoretical quality and communication strategy of sports culture under the guidance of Ⅺ Jinping cultural thoughts from three aspects:the subjectivity of sports culture with Chinese characteristics,the mission of modernity,and trans-time and space communication.As a part of Chinese culture,sports culture with Chinese characteristics ensures the presence of subjectivity through the inheritance and reshaping of sports cultural genes,the joint development of"two innovations",and the development of local and national,and the presence of cultural subjectivity in the future,perceive the changes of The Times and the country,and sends out the voice of the people and the country.In the face of great changes unseen in a century,the"two combinations""five characteristics"and"grand historical view"in Ⅺ Jinping cultural thoughts provide guidance for us to give full play to the subjectivity of sports culture with Chinese characteristics,and promote the construction of a powerful cultural country,the modern civilization of the Chinese nation,and the new form of human civilization with a conscious self-strengthening attitude.In the cross-space communication,in order to fully display the sports culture with Chinese characteristics as far as possible,We can keep the forefront of communication by strengthening the awareness of position,characteristic publicity and synchronous innovation.
subjectivitymodernitycultural genesporting nationpowerful cultural countryChinese civilizationhuman civilizationthe awareness of position
万方数据
维普
