改革开放以来体育消费观念嬗变的历史考察及意义阐释——基于体育产业制度变迁的政策文本分析

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中文摘要：体育消费是体育产业发展的最终需求,体育消费促进不能脱离于调整优化体育产业结构,要聚焦于解决制约体育消费升级的深层问题.本文梳理了相关文献资料,聚焦于改革开放以来体育产业制度变迁中体育消费观念嬗变,审视体育参与社会的实践及意义建构.(1)萌芽期(1978-1991年):在产业政策出台与需求驱动保障下,我国体育消费市场出现,表现为以实物消费为主,居民消费延续民族角色的强化;(2)形成期(1992-2000年):市场经济推动体育产业的改革深化,居民体育消费欲望得以激发,居民个性化符号消费意义建构开启;(3)快速发展期(2001-2013年):奥运会筹办带动体育产业发展壮大,体育消费市场得以快速扩张,居民体育消费逐渐从理性走向感性;(4)提质探索期(2014年至今):伟大复兴助推体育产业全面崛起,体育消费市场提质增速,居民更加强调时尚消费与具身化体验的自我身份表达.新时代体育消费升级与体育产业高质量发展仍面临着一系列挑战,本文针对困境提出了策略.

外文标题：Historical Investigation and Significance Interpretation of the Transmutation of Sports Consumption Concept Since the Reform and Opening Policy——Policy Text Analysis Based on the Institutional Change of the Sports Industry

外文摘要：Sports consumption is the ultimate demand of sports industry development.The promotion of sports consumption can not be separated from adjusting and optimizing of sports industry structure.We should focus on solving the deep-seated problems that re-strict the upgrading of sports consumption.Based on relevant literature,this paper examines the practice and significance construction of sports participation in society by focusing on the transformation of sports consumption concept in the changes of the sports indus-try system since the reform and opening policy.(1)The embryonic period(1978-1991):under the protection of the introduction of sports industry policies and demand-driven,China's sports consumption market has emerged,which is manifested to take the materi-al consumption primarily,the resident consumption continues the national role enhancement;(2)The formative period(1992-2000):the market economy promoted the deepening of the sports industry reform,the residents'desire for sports consumption was stimula-ted,and the construction of residents'personalized consumption meaning was opened;(3)The rapid development period(2001-2013):the preparation for the Olympic Games drove the development and growth of the sports industry,the sports consumption market expanded rapidly,and the level of residents'sports consumption demand gradually moved from rational to emotional con-sumption;(4)The exploration period(2014-present):the great rejuvenation has boosted the comprehensive rising of the sports in-dustry,the quality and growth of the sports consumption market have been improved,and residents have placed more emphasis on fashion consumption and the identity self-expression of embodied experience.However,in the new era,the upgrading of sports con-sumption and the high-quality development of the sports industry still face some challenges and in view of the predicament,propose strategy.

外文关键词：

sports industrysports consumptiontransmutation of conceptinstitutional changetheory of cultural symbols

作者：

焦素花、马蕊、焦现伟

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作者单位：

南京体育学院体育教育与人文学院,南京 210014

江苏省体育科学研究所,南京 210033

郑州大学体育学院(校本部),郑州 450001

河南师范大学体育学院,新乡 453007

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关键词：

体育产业体育消费观念嬗变制度变迁文化符号理论

基金：

江苏省哲学社会科学基金一般项目江苏省学位与研究生教育教学改革重点项目(2023)南京体育学院"1+1"优秀学术团队项目河南省兴文化工程文化研究专项(2023)郑州大学课程思政教育教学改革示范课程重点项目(2023)

项目编号：

19TYB005JGKT23_B029XSTD2023112023XWH1512023ZZUKCSZ017

出版年：

2024

体育与科学

江苏省体育科学研究所

体育与科学

CSTPCDCSSCICHSSCD北大核心

影响因子：1.587

ISSN：1004-4590

年,卷(期)：2024.45(2)

参考文献量37