首页|文化IP赋能太极拳非遗活态传承的逻辑机理与实现路径研究——基于河南温县打造特色文体旅"太极IP"的实证考察

文化IP赋能太极拳非遗活态传承的逻辑机理与实现路径研究——基于河南温县打造特色文体旅"太极IP"的实证考察

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文化IP具有很强的渗透性和凝聚力,它是赋能太极拳非遗活态传承的重要驱动力.在"两创"方针指导的语境下,以河南温县打造特色文体旅"太极IP"的实践活动为案例,以文化IP赋能太极拳非遗活态传承的逻辑机理与实现路径为研究对象,采用文献资料、实地考察等方法,运用文化资本理论进行分析与研究.首先,在分析文化IP资源开发中的提炼文化元素、创作文化内容、形成群聚传播、推进跨界融合等环节,太极拳非遗活态传承中的传承主体、政府保障、社会支持、人文环境、项目适应性创新等影响因素的基础上,阐释文化IP资源开发与太极拳非遗活态传承一体化的共生关系.其次,分析与探究文化IP赋能太极拳非遗活态传承的逻辑机理,其中,文化元素渗透赋能太极拳非遗资源释放,文化内容创新赋能太极拳非遗衍生品附加值提升,群聚传播效应赋能太极拳非遗文化空间拓展,跨界融合赋能太极拳非遗文化共生圈形成等.最后,推导出文化IP赋能太极拳非遗活态传承的实现路径:第一,从挖掘走向消费的价值传导路径;第二,从常态走向时尚的样态塑造路径;第三,从地方走向世界的符号打造路径;第四,从边界走向跨界的互利共生路径等.
Research on the Logical Mechanism and Realization Path of Cultural IP Enabling the Inheritance of Intangible Living State of Tai Chi—Based on the Empirical Study of"Tai Chi IP",a Unique Cultural and Sports Tourism in Wen County,Henan Province
Cultural IP has strong penetration and cohesion,which is an important driving force to enable the inheritance of intangible cultural heritages of Tai Chi.In the context of the"two creative"policy,this paper takes the practice of"Tai Chi IP"in Wen Coun-ty,Henan Province as an example.Taking the logical mechanism and realization path of cultural IP enabling the inheritance of Tai Chi intangible cultural heritage as the research object,using the methods of literature and field investigation,use the theory of cul-tural capital to analyze and study.First of all,on the basis of analyzing the factors influencing the development of cultural IP re-sources,such as refining cultural elements,creating cultural content,forming cluster communication,promoting cross-border inte-gration,inheriting subjects in the inheritance of Tai Chi intangible cultural heritage,government guarantee,social support,cultural environment,project adaptability and innovation,etc.To explain the symbiotic relationship between the development of cultural IP resources and the integration of Tai Chi intangible cultural heritage.Then,analyze and explore the logical mechanism of cultural IP enabling the inheritance of Tai Chi intangible cultural heritage:The infiltration of cultural elements enables the release of intangible cultural heritage resources of Tai Chi,the innovation of cultural content enables the enhancement of the added value of Tai Chi intan-gible heritage derivatives,the effect of cluster communication enables the expansion of the intangible cultural space of Tai Chi,cross-border integration enables the formation of the symbiotic circle of Tai Chi intangible cultural heritage.Finally,the realization path of cultural IP enabling the inheritance of intangible living state of Tai Chi is derived:Firstly,the value transmission path from mining to consumption;secondly,the pattern shaping path from normality to fashion;thirdly,The path of symbol building from local to the world;fourthly,the path of mutual benefit and symbiosis from border to cross-border,etc.

IPintangible cultural heritage of Tai Chiactive inheritancecultural resourcescultural capital

朱江华、刘继志、王三

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东华大学体育部,上海 201620

河南大学体育学院,开封 475001

上海体育大学艺术学院 200438

知识产权 太极拳非遗 活态传承 文化资源 文化资本

东华大学人文社会科学基地培育课题(2023)

23D111102

2024

体育与科学
江苏省体育科学研究所

体育与科学

CSTPCDCSSCICHSSCD北大核心
影响因子:1.587
ISSN:1004-4590
年,卷(期):2024.45(3)
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