The Image Construction of Young Female Wushu Internet Celebrity"Sa":Body Performance,Media Generation,and Self-regulation
The construction of the image of young female Wushu internet celebrity"Sa"is a process of interaction among internet ce-lebrities,media,and fans.Based on the theories of body sociology and gender sociology,using online observation and semi-struc-tured interview methods,this study focuses on the construction of the"Sa"image,analyzing how they perform their bodies,the un-derlying media generation mechanism,and the ways through which they achieve self-regulation.Research has shown that the con-struction of the image of young female Wushu internet celebrity"Sa"mainly focuses on the physical display of Wushu skills,the an-tagonistic performance of shaping female boxing,the personalized dressing of classic characters,and the spatiotemporal reproduction of Wushu scenes as specific performance methods.The media generation mechanism for constructing the image of"Sa"mainly in-cludes the symbol interaction mechanism under the confidence of network culture,the technology empowerment mechanism in the consumption context,the examination power mechanism under the attention economy,and the mechanism from flow realization to relationship realization.To achieve the positive guidance of the image of"Sa",it is necessary to take the self regulatory approach of surface norms,cultivation norms,discourse norms,and value norms.Finally,it is hoped that this confident,independent,sunny,and vigorous"Sa"beauty will become a new fashion pursued by more young women.
young femaleWushu internet celebritySaimage constructionself-regulation
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