首页|从东京到巴黎:奥运会开幕式媒介传播背后的文化符号叙事

从东京到巴黎:奥运会开幕式媒介传播背后的文化符号叙事

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2020年东京奥运会与2024年巴黎奥运会开幕式,以标新立异的叙事方式引起了社会热议,也引发了笔者对这两届奥运会开幕式不同以往的文化符号叙事及其叙事背后深层意义的思考.认为:这两届奥运会开幕式都以多路径的方式进行了意识叙事,延续了以往奥运会开幕式中基于历史、文化、社会的议题,展现与宣传主办国意识的惯习.同时奥运会开幕式作为艺术项目,不同国家的叙事艺术在各有特色的同时,也有共通之处.近两届夏季奥运会开幕式的叙事艺术,都采用了古典与现代耦合、感性与理性兼顾、主流与新流共在的方式.通过对近两届夏季奥运会开幕式文化符号叙事的整体探讨,结合观众对相关开幕式的热议内容,认为近两届奥运会开幕式去中心化、包容性从宏观叙事向微观叙事的扩容,以及"松弛"的背后是文化自信,也是后现代解构主义的具象表现.
From Tokyo to Paris:The Cultural Symbol Narration behind the Media Communication of Olympic Opening Ceremony
The opening ceremony of the 2020 Tokyo Olympic Games and the 2024 Paris Olympic Games,with a novel narrative way,has aroused hot discussion in the society,and also triggered our thinking about the different narrative of the opening ceremony of the two Olympic Games and what kind of deep meaning behind the narrative.This paper holds that the two Olympic Games have carried out the consciousness narration in a multi-path way,which continues the habit of the opening ceremony of the previous Olympic Games to show and publicize the consciousness of the host country based on historical,cultural and social issues.At the same time,the opening ceremony of the Olympic Games as an art project,different countries have their own characteristics of narrative art,but also have similarities.The narrative art of the opening ceremony of the last two Summer Olympic Games have adopted the coupling of classical and modern,the consideration of sensibility and rationality,and the coexistence of mainstream and new flow.Through the overall review of the opening ceremonies of the last two Summer Olympic Games,combined with the audience's hot discussions on the relevant opening ceremonies,this paper believes that the decentralization of the opening ceremonies of the last two Olympic Games,the expansion of inclusiveness from macro narrative to micro narrative,and the"relaxation"are cultural self-confidence,which is also the concrete expression of deconstruction in the post-modern stage.

sports consciousnesshistoryculturesocial issuespost-moderndeconstruction

赵倩、肖兆龙

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浙江农林大学体育军训部,杭州 311300

浙江农林大学继续教育学院、乡村共富学院,杭州 311300

体育意识 历史 文化 社会议题 后现代 解构

2024

体育与科学
江苏省体育科学研究所

体育与科学

CSTPCDCSSCICHSSCD北大核心
影响因子:1.587
ISSN:1004-4590
年,卷(期):2024.45(5)