Sports"Fandom"and Value Recognition in Media Society
As a product of the development of media society,the formation and development of sports"fandom"are affected by media technology,and enhance the structural force and affect the development of sports in the embedment of media technology.In view of the irreversibility of development,in the face of the negative impact of sports"fandom"in recent years,compared with controlling its formation and development,we should fundamentally grasp its formation and development characteristics,and then think about the path to guide fans to form positive value recognition.This paper holds that sports"fandom"is composed of fans,capital,media tech-nology and other subjects,and takes media as the foundation,emotion as the core and organization as the support in the formation process.There are both similarities and differences between the sports"fandom"and the entertainment"fandom"in its exclusivity,entertainment and limitation.Therefore,we can learn from the entertainment"fandom"part of the governance experience,but also from the differences between sports and entertainment circles,to find the way of characteristic development.In the future,we can promote the value recognition of sports"fandom"to competitive sports from emotional,rational and technical dimensions,and pro-mote the positive interaction and development of sports"fandom"and sports cause.
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