The Power Production and Governance Strategy of Sports"Fandom"
The"fandom"of sports is a trend and process presentation of a development mode of sports,and it is also a microcosm of a self-organizing mode in the new media era.With the increasing influence of sports"fandom"on social space,exploring the power production in it not only has a positive effect on the development of sports,but also has a positive significance for the self-organizing thinking in the digital media ecology.From the perspective of power,this paper discusses the power production and governance strat-egies of sports"fandom".Firstly,the"fandom"of sports experiences the socialization process from individual fans to the communi-ty.In the social operation of sports"fandom",fans gather as"fandom"based on the same direction of emotion,capitals participate in the construction of sports"fandom"based on the same direction of interests as"invisible"subjects,while media,fans and other subjects connect and participate in the construction of sports"fandom"based on the same direction of technology.Secondly,the pow-er production of sports"fandom"is multifaceted,including the top-down power production of sports"fandom",the power produc-tion of sports"fandom"through game with external organizations,and the power production of sports"fandom"through adjustment from private to public.Thirdly,sports"fandom"governance can be tried from the aspects of emotional governance,relationship gov-ernance and collaborative governance.
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