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住宅部品生产商质量认证行为扩散研究

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认证是提升住宅部品质量的有效手段,其扩散推广有利于住宅产业供给侧转型升级.为探究质量认证行为在住宅部品生产商间的扩散机理,本文引入复杂网络演化博弈理论构建了住宅部品质量认证扩散模型.通过数值仿真分析了市场导向和政府激励影响下质量认证行为在住宅部品生产商间的扩散过程.结果表明:消费者溢价、认证影响力与政府激励在一定范围内均可有效促进质量认证行为在住宅部品生产商间的正向扩散,其中生产商对消费者溢价的变化最为敏感.最后,通过分析住宅部品生产商质量认证行为扩散的演化特征,对质量认证在住宅部品生产领域的推广提出实质性对策与建议.研究从市场和政府两方面拓展了住宅部品生产商质量认证行为扩散的理论研究体系,促进了住宅高质量发展的理论实践.
Research on the Diffusion of Quality Certification Behavior of Residential Parts Manufacturers
Certification is an effective means to improve the quality of residential parts,and its diffu-sion and promotion is conducive to the transformation and upgrading of the supply side of the housing industry.In order to explore the diffusion mechanism of quality certification behavior among residential parts manufacturers,this paper introduces the complex network evolution game theory to construct a diffusion model of residential parts quality certification.Numerical simulation is used to analyze the diffusion process of quality certification behavior among residential parts manufacturers under the in-fluence of market orientation and government incentives.The results show that consumer premium,certification influence and government incentives can effectively promote the positive diffusion of qual-ity certification behavior among residential parts manufacturers within a certain range,and manufac-turers are the most sensitive to the change of consumer premium.Finally,by analyzing the evolution-ary characteristics of the diffusion of quality certification behavior of residential parts manufacturers,substantive countermeasures and suggestions are put forward for the promotion of quality certification in the field of residential parts production.This study expands the theoretical research system of the diffusion of quality certification behavior of residential parts manufacturers from the aspects of market and government,and promotes the theoretical practice of high quality development of housing.

residential partscertificationcomplex networkevolution gamediffusion

苏义坤、于海楠、郑志哲

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东北林业大学 土木与交通学院,黑龙江 哈尔滨 150040

住宅部品 认证 复杂网络 演化博弈 扩散

国家重点研发计划

2021YFF0602002

2024

土木工程与管理学报
华中科技大学

土木工程与管理学报

CSTPCDCHSSCD
影响因子:0.837
ISSN:2095-0985
年,卷(期):2024.41(1)
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