Certification is an effective means to improve the quality of residential parts,and its diffu-sion and promotion is conducive to the transformation and upgrading of the supply side of the housing industry.In order to explore the diffusion mechanism of quality certification behavior among residential parts manufacturers,this paper introduces the complex network evolution game theory to construct a diffusion model of residential parts quality certification.Numerical simulation is used to analyze the diffusion process of quality certification behavior among residential parts manufacturers under the in-fluence of market orientation and government incentives.The results show that consumer premium,certification influence and government incentives can effectively promote the positive diffusion of qual-ity certification behavior among residential parts manufacturers within a certain range,and manufac-turers are the most sensitive to the change of consumer premium.Finally,by analyzing the evolution-ary characteristics of the diffusion of quality certification behavior of residential parts manufacturers,substantive countermeasures and suggestions are put forward for the promotion of quality certification in the field of residential parts production.This study expands the theoretical research system of the diffusion of quality certification behavior of residential parts manufacturers from the aspects of market and government,and promotes the theoretical practice of high quality development of housing.
维普
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