文化创新比较研究2023,Vol.7Issue(30) :57-63.

中国现实主义动画电影中民族文化传播策略研究

Research on the Communication Strategy of National Culture in Chinese Realist Animation Films

王文
文化创新比较研究2023,Vol.7Issue(30) :57-63.

中国现实主义动画电影中民族文化传播策略研究

Research on the Communication Strategy of National Culture in Chinese Realist Animation Films

王文1
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作者信息

  • 1. 南京传媒学院,江苏南京 211172
  • 折叠

摘要

随着中国电影市场持续崛起,现实主义动画电影作为一种重要的文化表达方式,正逐渐引起人们的广泛关注.在中国现实主义动画电影创作中,民族文化的融入不仅构建了电影的基本框架,还赋予了电影多重功能.然而,在全球动画电影市场中,我国现实主义动画电影仍然面临着多重挑战,包括发展路径、市场竞争及文化认同等方面的问题.该研究旨在从民族文化的角度探讨中国现实主义动画电影的生成策略,通过深入研究这些策略为中国现实主义动画电影的可持续发展提供有益的参考,促进其更好地融入国际市场并保持独特的文化特色.这不仅有助于中国动画电影产业的繁荣,还有助于丰富全球动画电影文化的多样性和丰富性.

Abstract

With the continuous rise of the Chinese film market,realistic animated films,as an important cultural expression,are gradually attracting widespread attention.In the creation of Chinese realistic animated films,the infiltration of ethnic culture not only constructs the basic framework of the film,but also endows the film with multiple functions.However,in the global animation film market,Chinese realistic animation films still face multiple challenges,including development paths,market competition,and cultural identity issues.This study aims to explore the generation strategies of Chinese realistic animated films from the perspective of national culture.Through in-depth research on these strategies,useful references are provided for the sustainable development of Chinese realistic animated films,promoting their better integration into the international market and maintaining unique cultural characteristics.This not only contributes to the prosperity of China's animation film industry,but also enriches the diversity and richness of global animation film culture.

关键词

民族文化/中国现实主义动画电影/生成策略/文化特色/文化认同/国际传播

Key words

National culture/Chinese realist animated films/Generate policies/Cultural characteristics/Cultural identity/International communication

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基金项目

2023年江苏省高校哲社科项目(2023SJYB0651)

2023年南京传媒学院教改项目(JG202334)

江苏省教育厅学习贯彻党的二十大精神专题研究项目(SJZT202318)

2022年江苏高校'青蓝工程'()

出版年

2023
文化创新比较研究

文化创新比较研究

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参考文献量7
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