General Secretary Xi Jinping put forward new requirements for cultural self-confidence and self-improvement in the 20th National Congress of the Communist Party of China,"To build a modern socialist country in an all-round way,we must adhere to the path of socialist development with Chinese characteristics,enhance cultural self-confidence,build a socialist cultural power around raising the flag,gathering people's hearts,educating new people,rejuvenating culture,and displaying images."As an impor-tant part of Chinese culture,how to improve the communication effect of colleges and universities,enhance the identity of contempo-rary college students with red traditional culture is an important topic that needs to be studied urgently.Taking the red spirit of Jing-gangshan as an example,on the basis of combing the original transmission channels,this paper conducts in-depth research on the current situation in Jinggangshan,analyzes the main reasons for the hindrance of red culture transmission in ideological and political courses in colleges and universities,puts forward a new mode of red culture communication according to the characteristics of the current all-media era,strengthens the construction of all-media communication system,and promotes the reform of ideological and political education courses in colleges and universities,so as to realize the effective dissemination of red culture in ideological and political courses.
关键词
文化自信自强/红色精神/全媒体时代/文化传播体系/社会主义核心价值观/思政教育课程改革
Key words
Cultural self-confidence and self-improvement/Red spirit/The all-media era/Cultural communication systems/Socialist core values/Ideological and political education curriculum reform
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