首页|全媒体时代高校红色文化的传播现状及策略研究——以井冈山为例

全媒体时代高校红色文化的传播现状及策略研究——以井冈山为例

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习近平总书记在党的二十大报告中对文化自信自强提出新的要求,"全面建设社会主义现代化国家,必须坚持中国特色社会主义发展道路,增强文化自信,围绕举旗帜、聚民心、育新人、兴文化、展形象建设社会主义文化强国".红色文化作为中国文化的重要组成部分,如何在全媒体背景下提高高校传播效果,提升当代大学生对红色文化的认同感,是亟待研究的重要课题.该文以井冈山红色精神为例,在梳理原有传播途径的基础之上,深入井冈山开展现状调研,剖析在高校思政课中红色文化传播受阻的主要原因,根据当前全媒体时代特征提出红色文化传播的新模式,加强全媒体传播体系建设,推动高校思政教育课程改革,从而实现红色文化在高校的有效传播.
Research on the Communication Status and Strategy of Red Culture in the All-Media Era——A Case Study of Jinggangshan
General Secretary Xi Jinping put forward new requirements for cultural self-confidence and self-improvement in the 20th National Congress of the Communist Party of China,"To build a modern socialist country in an all-round way,we must adhere to the path of socialist development with Chinese characteristics,enhance cultural self-confidence,build a socialist cultural power around raising the flag,gathering people's hearts,educating new people,rejuvenating culture,and displaying images."As an impor-tant part of Chinese culture,how to improve the communication effect of colleges and universities,enhance the identity of contempo-rary college students with red traditional culture is an important topic that needs to be studied urgently.Taking the red spirit of Jing-gangshan as an example,on the basis of combing the original transmission channels,this paper conducts in-depth research on the current situation in Jinggangshan,analyzes the main reasons for the hindrance of red culture transmission in ideological and political courses in colleges and universities,puts forward a new mode of red culture communication according to the characteristics of the current all-media era,strengthens the construction of all-media communication system,and promotes the reform of ideological and political education courses in colleges and universities,so as to realize the effective dissemination of red culture in ideological and political courses.

Cultural self-confidence and self-improvementRed spiritThe all-media eraCultural communication systemsSocialist core valuesIdeological and political education curriculum reform

肖楠、尤亭亭、樊玉华

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青岛科技大学高分子科学与工程学院,山东青岛 266590

山东科技大学 机械电子工程学院,山东青岛 266590

文化自信自强 红色精神 全媒体时代 文化传播体系 社会主义核心价值观 思政教育课程改革

2022年度青岛市哲学社会科学规划项目2020年度山东省社科规划研究项目教育部高校学生司第一期供需对接就业育人项目

QDSKL220113920CDSJ2020220100478

2024

文化创新比较研究

文化创新比较研究

ISSN：
年,卷(期)：2024.8(1)
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