首页|山西省旅游资源外语语言景观优化研究

山西省旅游资源外语语言景观优化研究

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该研究通过对山西省10处5A级旅游景区的外语语言景观进行调查,共收集 1 528 份有效语料.调查结果显示,超过70%的景区标牌至少使用了英语一种外语语言,英语在外语语言景观中占主导地位.同时,还发现韩语、日语、俄语、法语等其他外语语言在景区景观中也有使用,这反映了打造国际化景区和提升外语服务质量的成效.然而,在外语语言景观建设方面仍存在一些问题,如外文译写质量不高,出现了误译、漏译、机器翻译和一词多译等错误.此外,景区还存在标牌制作排版有误、景区名称翻译不统一、缺乏整体规划等问题.为了优化景区语言景观,建议参考《公共服务领域外文译写规范》,并与当地高校外语、旅游等方面专家进行合作,定期展开调研和整改,增加外文旅游宣传手册、外语导游等服务形式,以整体提升外语服务质量和山西国际形象.
Research on the Optimization of Foreign Language Linguistic Landscape of Tourism Resources in Shanxi Province
This study conducted an investigation of the foreign language linguistic landscape in 10 5A-rated tourist attractions in Shanxi Province.A total of 1528 valid language data were collected.The survey results revealed that over 70%of the attraction signs used at least one foreign language,with English dominating the linguistic landscape.Additionally,other foreign languages such as Ko-rean,Japanese,and Russian were also observed in use within the attractions.This reflects the success of creating internationalized at-tractions and improving the quality of foreign language services.However,there are still several challenges in the development of the foreign language linguistic landscape,including issues such as low translation quality,errors like mistranslation,omissions,machine translation,and multiple interpretations of single words.Furthermore,there are problems with signage design and layout,inconsistent translation of attraction names,and a lack of comprehensive planning.To address these concerns,it is recommended to revise the"Guidelines for Translating Foreign Languages in the Public Service Field"and collaborate with experts from local universities spe-cializing in languages and tourism.Regular research and improvement efforts should be undertaken,including the enhancement of for-eign language tourism materials such as brochures and foreign lan-guage-guided tours,in order to elevate overall foreign language ser-vice quality and international image.

MultilingualLinguistic landscapeForeign lan-guage transcription5A-rated tourist attractionsBaquan Gorge in Taihang MountainsYanmenguanImperial City Residence

尤婧、孟祥杉

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山西师范大学外国语学院,山西太原 030031

吉林财经大学外国语学院,吉林长春 130117

多语种 语言景观 外文译写 5A级景区 太行山八泉峡 雁门关 皇城相府

2022 山西社科专项青年项目2022年度山西省高等学校哲学社会科学项目

SXSKLY2022SX00612022W050

2024

文化创新比较研究

文化创新比较研究

ISSN：
年,卷(期)：2024.8(1)
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