Analysis and Research on the Application of User Portrait in E-book Platform of University Libraries
By briefly describing the meaning and application purpose of user portraits in e-book platforms of university libraries,this paper investigates the application status of user portraits in e-book platforms of university libraries,and analyzes the three prob-lems of institutional users,personal privacy and legal norms in the application of user portraits in e-book platforms of university li-braries.From the perspective of these three problems,this paper discusses the limitations of the application of user portraits in e-book platforms of university libraries.From the user level,the university library level,and the e-book resource supplier level,the signifi-cance of the application of user portraits for the development of e-book platforms in university libraries is summarized.It discusses the construction of user portraits to promote the personalized service model of e-book platforms in university libraries,including user analysis,construction of user portraits,intelligent matching resources,and realization of personalized services.As well as the disad-vantages of user portraits in the application that are easy to form information cocoons,this paper summarizes the ability of user por-trait technology to enhance personalized services in university libraries,and promotes the ability of e-book resource suppliers to im-prove resource organization and supply.
User portraitUniversity libraryE-bookPersonalization serviceReading promotionPrecision service