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"双减"视域下少年儿童文化产品的供需困境与优化路径

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文以载道、文以植德,文化的独特价值和功能决定了少年儿童的文化素质涵育需要从中华优秀传统文化中汲取源源不断的养料,内化于心,外化于行."双减"政策落地以来,优化丰富少年儿童文化供给、促进供需匹配以填补"课余真空"显得愈加重要与迫切.文章以文化产品供需研究的视角观察"双减"政策落地后的教育改革实践,总结概括少年儿童课堂内外的文化产品服务供给发展的现状,并详细分析少年儿童文化产品市场供需错配、错位的矛盾和困境针对性地提出优化路径.为落实"双减"政策的价值意涵,优化儿童文化产品供给,需学校、政府、公共文化机构等多方主体协同配合,借力数字互联势能,打造儿童友好、适配高效的文化产品供给体系.
The Dilemma of Supply and Demand of Children's Cultural Products under the Perspective of"Double Reduction"and the Optimization Path
As the unique value and function of culture determines that children and teenagers need to draw a constant stream of nutrients from the excellent traditional Chinese culture,internalize it in their hearts,and externalize it in their behaviors,the"Double Reduction"policy has been implemented.Since the implementation of the"double-decrease"policy,it has become increasingly im-portant and urgent to optimize and enrich the cultural supply of children and youth,and to promote the matching of supply and de-mand to fill the"after-school vacuum".The article observes the education reform practice after the implementation of the"double-minus"policy from the perspective of cultural product supply and demand research,summarizes the current situation of the develop-ment of children's and teenagers'cultural product and service supply inside and outside the classroom,and analyzes in detail the contradiction and dilemma of the mismatch between supply and demand of children's and teenagers'cultural products and puts for-ward optimization paths in targeted ways.In order to implement the value of the"Double Reduction"policy and optimize the supply of children's cultural products,it is necessary for schools,the government,public cultural institutions and other multi-party bodies to work together,and leverage the potential of the digital interconnection to create a child-friendly,adaptable and efficient cultural product supply system.

Cultural productsSupply and demand dilemmaOptimization pathChildren and youthDouble-reduced policyPublic cultural services

田卉、刘姝秀

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中国传媒大学文化产业管理学院,北京 100024

文化产品 供需困境 优化路径 少年儿童 "双减"政策 公共文化服务

2024

文化创新比较研究

文化创新比较研究

ISSN:
年,卷(期):2024.8(2)
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