The Current Status and Improvement Path of Cultural and Creative Products in Colleges and Universities
As an extension of university culture,university cultural and creative products are an important way to spread excel-lent university culture and values,as well as an important means of inheriting and innovating university culture.However,the current development of cultural and creative products in domestic universities is facing bottlenecks,and it is crucial to identify problems and make targeted adjustments.This article conducts research and analysis on existing university cultural and creative products in the U nited Kingdom,the United States,Japan,South Korea,as well as Taiwan and mainland China through methods such as field research,literature review,and in-depth interviews.It summarizes the shortcomings of current university cultural and creative products,such as lack of unique innovation,single product use,and weak dissemination.Based on the problems found,targeted suggestions are pro-posed including extracting cultural elements,refining product design and improving product utilization to provide a new perspective for the future development of cultural and creative products in universities.
University cultureCultural and creative designCultural and creative productsStatus quo investigationPathwayArt design
万方数据
维普
