As an extension of university culture,university cultural and creative products are an important way to spread excel-lent university culture and values,as well as an important means of inheriting and innovating university culture.However,the current development of cultural and creative products in domestic universities is facing bottlenecks,and it is crucial to identify problems and make targeted adjustments.This article conducts research and analysis on existing university cultural and creative products in the U nited Kingdom,the United States,Japan,South Korea,as well as Taiwan and mainland China through methods such as field research,literature review,and in-depth interviews.It summarizes the shortcomings of current university cultural and creative products,such as lack of unique innovation,single product use,and weak dissemination.Based on the problems found,targeted suggestions are pro-posed including extracting cultural elements,refining product design and improving product utilization to provide a new perspective for the future development of cultural and creative products in universities.
关键词
高校文化/文化创意设计/文创产品/现状调研/提升路径/艺术设计
Key words
University culture/Cultural and creative design/Cultural and creative products/Status quo investigation/Pathway/Art design
维普
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