Relying on the Short Video Platform to Improve the Effect of News Communication
From the perspective of new media,the development rate of short video platform continues to accelerate,which makes the penetration field of the platform gradually increase,and brings new opportunities for the optimization of news communication path.The time flexibility involved in the traditional news communication mode is insufficient and the communication path is relatively sin-gle,which is difficult to fully meet people's needs for information acquisition.The intervention of the new video platform can further expand the news communication channels,ensure the short and concise quality of news information,improve the quality of news infor-mation,improve the conformity of news communication and audience information acquisition habits,expand the scope of news infor-mation communication,improve the stickiness between the audience and the media,and promote the healthy development of the news media industry.This paper explains the actual development of the short video platform,analyzes the application advantages of the new video platform in the news communication link,explores the shortcomings of the application of the short video platform,and puts for-ward some countermeasures in order to improve the level of news communication.
Short video platformApplication advantagesShortcomingsNewsCommunicationStrategy
万方数据
维普
