The Digital Inheritance of Rural Culture:Potential and Challenge of Network Broadcast Platform
With the popularization of the Internet and the development of technology,the network broadcast platform has emerged rapidly and become a new carrier of rural culture communication.This change not only greatly promotes the inheritance and develop-ment of rural culture,but also breaks the limitations of traditional communication methods and creates favorable conditions for the spread of rural culture in a wider scope.This paper aims to explore the potential and challenges of network broadcast platform in the digital inheritance of rural culture.Network broadcast provides a broader stage for the dissemination of rural culture,provides new op-portunities for rural culture inheritors,enhances cultural interaction and expands cultural influence.At the same time,rural culture network broadcast is also facing a series of risks and challenges,such as backward hardware facilities,single content expression,se-rious market commercialization and so on.In order to ensure the uniqueness and authenticity of rural culture in the dissemination,it is necessary to strengthen the ability training of creators,enrich the categories of live content,and encourage diversified development models.
Network broadcastRural cultureRural revitalizationDigitizationIntangible cultural heritageInherit