Inheritance and Innovation Exploration of Red Culture in Colleges and Universities from the Perspective of New Media
The core objective of this article is to explore effective methods for inheriting and promoting red culture in universities within the context of the new media environment,while addressing the challenges and seizing the opportunities that arise.Through a comprehensive review of literature and an in-depth analysis of the current situation,the article reveals the status quo of red culture inheritance in universities,focusing on aspects such as educational implementation methods,the application of new media,and stu-dent receptivity.It specifically highlights the main challenges faced in the new media context,such as the disconnection of content with contemporary times,the singularity of dissemination methods,and the insufficiency of teaching resources and educational materi-als.In response to these challenges,a series of innovative strategies are proposed,including the active use of new media,the formula-tion of relevant policies and norms,and the strengthening of faculty development.The implementation of these comprehensive strate gies not only aims to enhance the effectiveness of red culture dissemination in universities but also seeks to strengthen students'identification with and acceptance of red culture.
New mediaUniversitiesRed cultureInnovative inheritance strategiesEducationResources