Research on the Inheritance and Innovation of Ankang Regional Culture under the Background of the Integration of Culture and Tourism
Tourism is an important carrier and platform of culture,and culture is the soul of tourism.The rich and diverse region-al culture is one of the important components of tourism culture.In order to better demonstrate the concept of"promoting tourism through culture and promoting culture through tourism",this article takes the inheritance of Ankang regional culture as the research content,adopts literature review and survey research methods,systematically sorts out the unique charm of Ankang regional culture,summarizes the connotation of Ankang regional culture,and recognizes that inheriting and innovating Ankang regional culture under the background of cultural tourism integration is the soul of shaping tourism culture.It proposes to enhance the brand effect of Ankang cultural and tourism from multiple levels,such as"ecology+cultural tourism","plush toys+cultural tourism","intangible cul-tural heritage+cultural tourism",and"food+cultural tourism",inherit and innovate regional culture,deepen the integration of cultural and tourism development,empower economic and social development,promote cultural prosperity,and strengthen cultural confidence.
HealthTourism cultureRegional cultureConnotation developmentInheritance and innovationCultural confi-dence