Study on the Operation Mode of Cultural and Tourism Performing Arts Projects in the Yellow River Basin—Taking Puyang Acrobatic Melodrama Water Show as an Example
It is of great significance to explore the existing problems and optimization paths of the operation mode of cultural tourism and performing arts projects in the Yellow River Basin to promote the inheritance and development of Yellow River culture and enhance the influence and competitiveness of cultural tourism projects.This study chooses Water Show as a typical case to con-duct RMP(resource,market,product)analysis.Through the analysis of the advantages and disadvantages of resources,markets and products of cultural tourism and performing arts projects in the Yellow River Basin,it is found that there are some problems such as lack of characteristics of resources,unbalanced distribution of resources,insufficient market size,vague project positioning,limited publicity,and uneven project quality.The purpose of this study is to provide reference and inspiration for the operation of cultural tourism and performing arts projects in the Yellow River Basin,so as to promote the prosperity and development of cultural tourism industry.
Yellow River BasinCultural travelCulturePerforming artsProjectOperation mode
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