Intangible Cultural Heritage and Tourism Deep Integration Research in Dazhou
With the continuous expansion of the integration dimension between intangible cultural heritage(hereinafter referred to as"intangible cultural heritage")and tourism,the deep integration of intangible cultural heritage and tourism has attracted widespread attention from the academic community and society.In order to promote the development of intangible cultural heritage tourism in Dazhou City,Sichuan Province and find a high-quality integration path between intangible cultural heritage and tourism,this article conducts a systematic study of the development of intangible cultural heritage tourism in Dazhou City,exploring four aspects:social participation,intangible cultural heritage connotation issues,overall planning and layout,and digital application.It points out the challenges and difficulties faced by the deep integration of intangible cultural heritage and tourism in Dazhou City,and proposes spe-cific measures and optimization paths,that is,the government actively plays a leading role and absorbs the participation of social forces;protect the integrity and connotation of intangible cultural heritage,and innovate the development of intangible cultural her-itage tourism on the basis of"upholding integrity";improve overall planning and layout;strengthen digital innovation and application of intangible cultural heritage tourism.
Intangible cultural heritage and tourismDeep integrationDazhou CityCultural creativitySocial engagementCon-notative