In the new media environment,the music and cultural industry in Guangzhou presents characteristics of media mar-keting and high-tech application models.The self media marketing model includes promotion model,sales model,and content pro-duction model,which have the characteristics of strong interactivity,rapid dissemination,and breaking through time and space limi-tations.High tech application modes include streaming media mode,virtual imaging mode,and artificial intelligence mode.The AI al-gorithm of artificial intelligence mode improves the efficiency of music creation and meets market demand.Virtual imaging technology has enriched stage aesthetic design and innovated the form and content of online music performance activities.Streaming media appli-cation tools have more comprehensive functions,are more convenient to use,and are more user-friendly.This article analyzes the current development status of Guangzhou's music and cultural industry under the new media environment,in order to ensure the di-versified and innovative development of Guangzhou's music and cultural industry.
关键词
新媒体/音乐文化产业/发展现状/自媒体/人工智能/虚拟影像
Key words
New Media/Music and cultural industry/Development status/We media/Artificial intelligence/Virtual image
维普
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