Research on the Dissemination Mechanism of Traditional Chinese Medicine Culture
Traditional Chinese Medicine(TCM),as an integral part of Chinese culture,has gained recognition worldwide for its unique theoretical system and healing methods.Researching the international dissemination mechanisms of TCM culture is significant for promoting its global presence and enhancing China's soft power and cultural influence.By analyzing the content of TCM culture communication through three dimensions,and on this basis,designing and reconstructing a cross-cultural communication mechanism based on TCM centers abroad,TCM service trade,and interpersonal communication of TCM,it is hoped to increase the international affinity and communicative power of TCM culture.
Traditional Chinese medicineCulturalSoft powerIndustryInternational communicationMechanism
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