Red culture is an important component of China's revolutionary history and excellent traditional culture,and is a pre-cious spiritual wealth of the Chinese nation.Digital dissemination can break the limitations of time and space,making the dissemina-tion of red culture faster and more efficient.Through the internet and new media platforms,the story,spirit,and values of red culture can be spread to a wider audience.This article uses text analysis methods to provide a detailed interpretation of the current situation of the dissemination of red culture in the era of media integration.It analyzes the opportunities and challenges that digitalization brings to the dissemination of red culture,and finally proposes strategies for the digital dissemination of red culture in the era of medi-a integration.The aim is to explore its inheritance and innovation paths in the information environment,improve the influence,attrac-tiveness,and participation of dissemination,and ultimately achieve the inheritance and development of red culture.
关键词
媒介融合/红色文化/数字化传播/全媒体传播/多元表达/传承与创新
Key words
Media convergence/Red culture/Digital communication/All media communication/Multiple expression/Inheritance and innovation
维普
万方数据