A Study on the Contemporary Value and Communication Strategy of Shanxi Guangong Culture
Shanxi is a cultural province in China,and the culture of Guangong has a certain representativeness.The cultural con-notations of Guangong can be summarized as"loyalty,righteousness,benevolence,and bravery".In just four words,it has become a sacred idol worshipped by emperors,generals,and officials,as well as scholars,farmers,and businesses.This article analyzes the contemporary value of Shanxi's Guangong culture,which includes promoting the economic transformation of folk tourism culture,en-riching folk cultural and sports activities,enriching the inheritance of social morality and culture,and enhancing the commercial co-operation status of Shanxi merchants.It also shows that Shanxi Province faces a series of problems in inheriting and disseminating Guangong culture,such as a single form of cultural tourism,limited cultural and sports activities,outdated dissemination media,and closed commercial cooperation.It proposes measures such as collaborating to create a rich and colorful Guangong Cultural Tourism Festival,strengthening the application and protection of intangible cultural heritage,using new media to promote the loyal image of Shanxi Guangong,and actively encouraging Shanxi merchants to strive for self-improvement and innovation,to help better inherit and develop Shanxi Guangong culture.
万方数据
维普
