Research on AR Application of Li Brocade Cultural and Creative Packaging under Digital Technology
In the digital age,traditional cultural and creative products are facing significant challenges,but concurrently,they al-so present opportunities.This paper aims to analyze the current development status and existing problems in Li Brocade cultural and creative packaging.It intends to utilize digital software to redesign Li Brocade cultural and creative packaging and integrate augment-ed reality technology to present it in a new form.Concurrently,by drawing on the design practice exemplified in"Sea Language Tea AR Packaging",the paper attempts to innovate the form of Li Brocade cultural and creative packaging.AR packaging design has in-fused new vitality into traditional Li Brocade cultural and creative packaging,contributing to a certain extent to alleviate issues such as the homogenization of traditional packaging design and a lack of creativity.Simultaneously,while promoting and safeguarding the rich traditional Li Brocade culture,it aims to enhance the commercial value of Li Brocade cultural and creative products.This initia-tive is expected to yield certain economic benefits to the construction of the Hainan Free Trade Port.
Digital technologyDigital designAugmented realityVirtual realityLi Brocade cultural creative packagingCul-tural creative packaging