首页|数字化技术下黎锦文创包装AR应用研究

数字化技术下黎锦文创包装AR应用研究

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在数字化时代下,传统文创产品面临着严峻的挑战,但同时也暗含着机遇.该文旨在通过分析当下黎锦文创包装的发展现状及其存在的问题,利用数字化软件有针对性地为黎锦文创包装进行再设计,并融合增强现实技术使其呈现出新的形式,同时结合设计实践作品"海语茶AR包装"尝试黎锦文创包装的创新形式.AR包装设计给传统的黎锦文创包装带来了新的活力,一定程度上改善了传统包装设计同质化、创意不足等问题,在发扬和保护传统优秀黎锦文化的同时,提升了黎锦文创产品的商业价值,将会给海南自贸港建设带来一定的经济效益.
Research on AR Application of Li Brocade Cultural and Creative Packaging under Digital Technology
In the digital age,traditional cultural and creative products are facing significant challenges,but concurrently,they al-so present opportunities.This paper aims to analyze the current development status and existing problems in Li Brocade cultural and creative packaging.It intends to utilize digital software to redesign Li Brocade cultural and creative packaging and integrate augment-ed reality technology to present it in a new form.Concurrently,by drawing on the design practice exemplified in"Sea Language Tea AR Packaging",the paper attempts to innovate the form of Li Brocade cultural and creative packaging.AR packaging design has in-fused new vitality into traditional Li Brocade cultural and creative packaging,contributing to a certain extent to alleviate issues such as the homogenization of traditional packaging design and a lack of creativity.Simultaneously,while promoting and safeguarding the rich traditional Li Brocade culture,it aims to enhance the commercial value of Li Brocade cultural and creative products.This initia-tive is expected to yield certain economic benefits to the construction of the Hainan Free Trade Port.

Digital technologyDigital designAugmented realityVirtual realityLi Brocade cultural creative packagingCul-tural creative packaging

陈鑫航、朱丹

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海南师范大学,海南海口 571158

数字化技术 数字化设计 增强现实 虚拟现实 黎锦文创包装 文创包装

文旅部全国文化艺术职业教育和旅游职业教育提质培优行动计划专业研究生科研攻关计划(MFA类)(2023)

2号

2024

文化创新比较研究

文化创新比较研究

ISSN:
年,卷(期):2024.8(5)
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