In the digital age,traditional cultural and creative products are facing significant challenges,but concurrently,they al-so present opportunities.This paper aims to analyze the current development status and existing problems in Li Brocade cultural and creative packaging.It intends to utilize digital software to redesign Li Brocade cultural and creative packaging and integrate augment-ed reality technology to present it in a new form.Concurrently,by drawing on the design practice exemplified in"Sea Language Tea AR Packaging",the paper attempts to innovate the form of Li Brocade cultural and creative packaging.AR packaging design has in-fused new vitality into traditional Li Brocade cultural and creative packaging,contributing to a certain extent to alleviate issues such as the homogenization of traditional packaging design and a lack of creativity.Simultaneously,while promoting and safeguarding the rich traditional Li Brocade culture,it aims to enhance the commercial value of Li Brocade cultural and creative products.This initia-tive is expected to yield certain economic benefits to the construction of the Hainan Free Trade Port.
关键词
数字化技术/数字化设计/增强现实/虚拟现实/黎锦文创包装/文创包装
Key words
Digital technology/Digital design/Augmented reality/Virtual reality/Li Brocade cultural creative packaging/Cul-tural creative packaging
维普
万方数据