In the current context of rapid development of self media,fully leveraging the technological advantages of fast and wide dissemination of new media is of great significance for the inheritance and innovation of Nanjing Velvet Flower.This article takes Nanjing Velvet Flower as the starting point and attempts to explore a path that can be referenced for the current development direction of China's intangible cultural heritage through self media.The article uses methods such as data collection,questionnaire survey,case study,and data analysis to cover the challenges faced by Nanjing Velvet Flower in the era of self media,and conducts targeted analysis to explore how to effectively utilize self media platforms to protect and inherit the intangible cultural heritage of Nanjing Velvet Flower.Research has found that the inheritance and innovation of Nanjing Velvet Flower can be achieved through self media,such as strengthening linkage,"imagery"and"depth"narrative language,and creating a"self media+cultural IP"brand.This not only effectively inherits Nanjing Velvet Flower,but also integrates it with new culture,achieving cross circle and cross-border communication.
关键词
非遗文化/非遗技艺/文化传承/南京绒花/自媒体/短视频
Key words
Intangible cultural heritage/Intangible cultural heritage skills/Cultural inheritance/Nanjing Velvet Flower/Self me-dia/Short video
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