Culture plays a pivotal role in international exchanges,and the promotion of cultural influence is of great significance to the establishment of national image and the improvement of international status.At present,China's national strength and economic level are in the forefront,but there are still deficiencies in the improvement of cultural soft power,leading to China's misunderstand-ing on the world stage.Facing the general background of the urgent cultural export,it is urgent to strengthen the research of external publicity and translation strategies aimed at the promotion of Chinese cultural influence.Based on this,this paper analyzes the signifi-cance,content,method and subject of this translation activity,analyzes the significance,goal,content,method and subject of this translation activity,so that readers can better understand this translation activity and promote the precise transmission of cultural in-formation and the real shaping of national image,promote the effective dissemination of Chinese culture.
Chinese cultural influenceNational imagePublicity translationCultural communicationInternational discourse systemTalents in publicity translation
维普
万方数据
