The Construction of Mainstream Cultural Identity under the Perspective of Post-Subculture—Taking Literary Youth Group as an Example
From the perspective of post subculture,"subculture"has become a kind of identity selection.Taking the literary youth group as the main object,they choose their self-identity from their personal narrative based on reflexivity,and achieve collec-tive identity under the social ceremony of the"neo-tribe".In the domain of new media,their contradictive attitudes toward the main-stream culture shows an upgrade of ritual resistance ranging from spatial distinction to technological control.However,the trend of convergence media and their own pursuit of meaning provide precondition for integrating with the mainstream cultural identity.There-fore,starting from the communication theory of identity,the mainstream culture needs to go through the"wall-breaking"of the com-munication mechanisms,the"out-of-circle"of cultural symbols,and connect the personal narrative into collective memories,aiming to integrate into the emotional mechanism of the"neo-tribe"in building and deepening the mainstream cultural identity of the literary youth groups,and finally strengthen cultural confidence.
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