Research on Digital Empowerment of Red Culture Communication Strategy in Southern Jiangxi
Culture is the soul of the country and the nation,and red is the background color of our country.The red culture of southern Jiangxi Soviet Area is an advanced spiritual and cultural wealth and an important part of China's revolutionary culture.Based on the analysis and mining of resource advantages of red culture communication in southern Jiangxi Soviet Area,this paper deeply considers the challenges faced by digital technology in red culture communication in southern Jiangxi and Soviet area based on the 5W model.The paper also proposes to explore the communication strategy of digital enabling red culture in southern Jiangxi Province from five aspects of enhancing aging consciousness,integrating consciousness,spreading consciousness,innovating con-sciousness and integrating consciousness.It is expected to accelerate the implementation of digital protection with digital technology,build a digital platform for red resources in the Soviet area,create a media matrix to expand the volume of communication,deepen quality content,enhance vitality,and lead the innovation and development of the red cultural industry.
万方数据
维普
