Research on Cultural and Creative Product Innovation Strategy—Taking Guilin City as an Example
Cultural and creative products have become a crucial driving force for the flourishing development of the cultural in-dustry.This study explores the innovation strategies for cultural and creative products in Guilin,aiming to enhance their market com-petitiveness and innovation capabilities,thereby promoting the overall development of the cultural industry.The research employs a combination of literature review and case analysis.Findings reveal that despite Guilin's rich historical and cultural resources and tourism assets,the cultural and creative product market still faces challenges.To address this,attention should be given to meeting consumer demands and preferences,fostering collaboration with related industries,and implementing various measures such as digital technology and internet platforms.Simultaneously,creating distinctive products by incorporating historical and cultural elements into ordinary goods is essential for innovating cultural and creative products.The integration of cultural connotations and design,diverse product types,personalized design,and eco-friendly innovations will contribute to the market performance and brand construction of Guilin's cultural and creative products.
Cultural IndustryCultural and Creative ProductsInnovation StrategiesMarket CompetitivenessConsumer De-mandsBrand Construction
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