Research on the Expression of Li Ethnic Gangong Bird Pattern IP Image Design Based on Emotional Design Concept
The young group is the core object of consuming IP image and plays an indispensable role in the society,and its con-sumption behavior directly affects the market trend and trend.The purpose of this paper is to analyze the current situation of the IP image design of Lijin,take the emotional design as the theoretical basis,introduce the IP image design principles from the instinctive layer,the behavioral layer,and the reflective layer,and analyze the preferences of the young group,so as to make the Lijin culture better disseminated.Using the theory of emotional three-level design,we analyze the IP image design of Li Ganong bird pattern to un-derstand the emotional and personalized needs of young consumer groups,so as to further stimulate consumers'desire to buy and add a new path for the internationalization of the Li brocade industry.On this basis,the design principles of IP image under the concept of emotional design are summarized to provide a new design idea for the IP image design of other patterns of Li brocade.
Emotional designIP image designGan Gong bird patternGeneration ZLi brocadeYoung audience
万方数据
维普
