Research on the Promotion Path of Mass Cultural Work in the Era of New Media
The new media era refers to the era of information dissemination based on emerging information technologies such as the Internet and mobile communications,characterized by digitalization,networking and socialization.In this era,the way of informa-tion dissemination has undergone fundamental changes,and the way people access information has also undergone tremendous changes.New media has become an important platform for people to exchange ideas and express emotions.As an important way to promote social and cultural construction,the promotion of mass culture has faced unprecedented challenges and opportunities.Tradi-tional propaganda and promotion methods can no longer meet the development needs of the new era.Mass cultural workers must com-bine the characteristics and advantages of new media to find new paths suitable for mass cultural promotion,in order to achieve deep integration of mass culture and new media,and promote the prosperity and development of cultural undertakings.This article conducts research and discussion on the promotion path of mass cultural work in the era of new media,providing reference for the development of mass cultural work.
The era of new mediaNew mediaMass culturePromotion pathInnovationFuse
NETL
NSTL
万方数据
维普
