Research on the Mechanism of Intangible Cultural Heritage Inheritance and Innovation in the New Era from the Perspective of Post-figurative Culture Theory
The inheritance of intangible cultural heritage is closely related to Chinese modernization.It is of practical significance to explore the dilemma faced by the inheritance of intangible cultural heritage under the theory of post-figurative culture and analyze the mechanism of inheritance and innovation deeply.The inheritance and innovation of intangible cultural heritage is included in the TOE theoretical framework for analysis,and its influence mechanism is analyzed from the three aspects of digital technology,commu-nication mechanism and market environment.That is the younger generation under the post-figurative culture promotes the applica-tion of digital technology through intergenerational open cooperation,creates a co-creation model,advocates cooperation between dif-ferent age groups,and promotes the renewal of traditional knowledge.Building an equal dialogue and communication mechanism to promote the inheritance relationship between masters and apprentices has become an important driving force for the inheritance and innovation of intangible cultural heritage;digital technology will lead the communication and consumption trend,inject new vitality in-to the intangible cultural heritage,and form a market consumption environment dominated by the new generation.On this basis,it ex-plores innovative ideas for the inheritance of intangible cultural heritage,providing a new perspective and reference for the inheri-tance of intangible cultural heritage.
Intangible cultural heritageThe new eraPost metaphorical cultureInheritanceInnovationMechanism